Fanatics and the WWE have signed a long-term merchandising agreement incorporating a variety of collectibles including trading cards and NFTs. The trading card division will be operated by Topps, the card giant acquired by Fanatics in January 2022. Other collectibles will be offered through Fanatics’ Candy Digital division. The new merchandising agreement will include both digital and physical licensed products that will be showcased at Fanatic's WWE Shop, set to launch Summer 2022.
A statement made by WWE chairman and CEO Vince McMahon expands on the team's vision, “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars.
Fanatics' Candy Digital division is also looking to innovate through these new product offerings. The team plans to design, manufacture, and sell merchandise in real-time, acting on demand and in response to the unpredictable moments from that often take place during WWE events.
The intersection of sports and collectible trading cards/NFTs continues to increase in popularity. Some examples of popular projects include Dapper Lab's NBA Top Shot - an NFT marketplace where fans can buy, sell and trade NBA moments, and Tom Brady’s Autograph NFT platform.
As merchandise companies continue to innovate through new products, we're excited to see how collectors react to all the new offerings.