Topps trading cards have always served as a beacon for sports memorabilia, most notably within the field of baseball card collecting. With its new release of a Baseball NFT collection, Topps is demonstrating that they’re looking to innovate and leverage the technology driving the new age of collectibles. Officially licensed Topps baseball cards carry a level of prestige, and they’ve set the stage for a similar presence with NFTs.
2022 Topps Series 1 Baseball NFT Collection
Topps’ Series 1 Baseball NFT Collection is set to feature NFTs of top MLB players and teams from Topps’ most popular baseball card set. While NFTs tend to market towards 18-24 year olds, Topps’ collection is designed to attract baseball fans of all ages by offering brand new products featuring new players and those of the past including Generation NOW, Ultra Short Print, Team Cube 2.0, Stars of MLB Chrome, and a 1987 35th Anniversary Motion Set.
Mind the (Delayed) Drop…
Expected to drop April 28, the collection’s release has been delayed. As of Saturday April 20, the Topps NFT website states that their team is “actively working to resolve the issue and will share updates as they become available”.
While the NFTs aren’t currently available for purchase, the Topps NFT website is live and encourages collectors to sign up and “start collecting”. After creating an account by providing an email address, password, and cell phone number for identity verification, customers are able to view what Topps has identified to be the most popular NFT collectibles on the market, with product data such as its rarity, mint number, list price, and most recent sale price.
Topps NFT Collections
Topps NFTs are currently launched in beta, alongside a website designed for collectors to “explore and own NFT content, build vibrant Topps NFT Collections, and Engage with a Global NFT Community''. According to the Topps NFTs website (toppsnfts.com), the company has a variety of officially licensed NFT collections and upcoming releases related to the MLB, Bundesliga Soccer League, Godzilla, and Bazooka.
Topp’s recognition of the cultural significance of NFTs within the collectibles community is a great example of how industry leaders from the past can continue to thrive during the transition to Web3 by adapting to the changes in consumer preferences and economic markets.