Sony and Lego invest $2B into Epic to help build the kid-friendly metaverse

Sony and Lego are each investing $1 Billion into Epic Games to build a metaverse platform geared toward younger audiences.

Sony and Lego invest $2B into Epic to help build the kid-friendly metaverse

The Metaverse is still something everyone is trying to define, but it is attracting more capital than ever. Sony and Kirkbi, Lego’s parent company, each invested $1 Billion into Epic Games to help support the development of a new, kid-friendly metaverse. This is actually Sony's second round of investment into Epic Games, following an initial $250 Million investment made in July 2020, and this latest funding round gives Epic a valuation of $31.5 Billion.

Sony Group Corporation chairman, president, and CEO Kenichiro Yoshida stated that they are, “confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives."

But what exactly will this metaverse be or look like? Like most of these metaverse announcements, the details are lacking. However, the company has outlined three principles that they say will ensure the digital spaces they develop are safe: that children’s safety and well-being are a priority, children’s privacy will be safeguarded, and children and adults will be equipped with tools that give them control over their digital experience.

Epic went so far as to say that they want to empower children to become “confident creators.” The companies plan to combine their experience to ensure that this next iteration of the internet is designed with the well-being of kids in mind. There’s no word on what exactly the virtual world would look like or when the two companies plan to launch it.