Music icon Pharrell Williams has launched his own auction house and content platform called JOOPITER, where he will be listing a curated list of cultural artifacts both from his own career and across a spectrum of popular culture. This will be a “destination of community and commerce,” with special content telling the story of each item being auctioned off.
The inaugural 52-piece auction is called “Son of a Pharaoh,” featuring an assortment of items from Pharrell’s career. The auction is planned for October 14 and will also be open in New York for an accompanying public viewing. In a press release the rapper explained that "The idea behind JOOPITER is to embrace the energy that is released when objects change hands, and to respect the value that’s been created around these objects." Some of the items that have been listed for this auction are Pharrell’s 18 karat gold Blackberry 8700, his Louis Vuitton Steamer Trunks, his Swarovski crystal adidas, his high school letterman jacket, and his Jacob & Co. N.E.R.D. pendant.
A portion of the proceeds from the auction will go towards Pharrell's Black Ambition, a non-profit that benefits Black and Latinx entrepreneurs through cash prizes and mentorship programs. JOOPITER showcases Pharrell’s massive impact and might end up becoming a destination for a broader group of artists and cultural artifacts.