No More “Verified Authentic” on StockX?

A new decision from StockX to remove "Verified Authentic" tags has caused concern for customers.

No More “Verified Authentic” on StockX?

StockX has received negative media attention recently with allegations from Nike accusing the marketplace of selling counterfeit products to more recently having to undergo another round of staff layoffs. The question of authenticity continues to linger after StockX shoppers noticed the removal of the “Verified Authentic” tag from listings. Customers took to Twitter to air their concerns after which StockX addressed the questions by explaining their verification process on the social media platform.

While there are customers who have shown support for the changes, it seems the majority are not happy with these changes. Twitter user @kenedjr, tweeted “If you can’t guarantee the product is authentic and you’ll only promise to do the best you can then that’s a problem,” to which StockX responded “...we updated the name of our verification process, but the work our team does every day to meet our elevated standard of excellence has not changed.” They also explained the new verification process assuring their clients that “While product authenticity remains core to our analysis, our verification process is a better reflection of our broader value proposition that we provide customers by reviewing all products sold on StockX.” This was explained in a lengthy statement accompanied by a visual breakdown of the reasons why some products may not pass the verification process.

Whether StockX removed the wording “Verified Authentic” from its listings to prevent being liable in the sale of an overlooked counterfeit item is unclear. It does however cast doubt in the minds of shoppers, particularly those who were already doubtful after the Nike allegations. This could be damaging to StockX as a whole, potentially even serving as an example for other players in the industry. Would you make a purchase regardless of guaranteed authenticity?