The New Balance sneaker brand was founded in 1906 by an English immigrant to the US, William J. Riley. The company headquarters is in Boston, but they maintain full production factories in both the UK and the US, a nod to the brand’s heritage. The current New Balance U.K. factory is based in the small coastal town of Flimby. This year is the 40th anniversary of New Balance’s “Made in U.K.” series, a product range that has been produced in UK factories since 1982. To celebrate this milestone, New Balance turned their UK factory into a dancefloor to basically host a party.
Having factories in both North America and Europe has allowed New Balance to produce their “Made in U.S.” and “Made in U.K.” series all year round. Their Flimby factory employs 306 workers and is situated in a small village with a population of 1,707. This quaint town and factory is also a symbol of pride for New Balance, with now several Flimby family members having worked for the brand across generations.
New Balance has been active with many new products recently, such as the launch of their new “Headline Taker” soccer boots, coming out in time for the World Cup. Other recent collabs under the “Made in U.K.” include projects with Dover Street Market and Slam Jam for different iterations of the 991 and the 920 and 1500 by PaperBoy Paris x BEAMS. Their Aimé Leon Dore collaboration has also become one of the hottest shoes on the resale market. As New Balance celebrated 40 years of “Made in U.K.,” they can also celebrate a reinvigorated interest in the brand from the trendiest sneakerheads.