Cricket Legend Sachin Tendulkar Launches NFTs

Sachin Tendulkar, widely regarded as one of the best cricket players of all time, is launching his first NFT project with the company Rario.

Cricket Legend Sachin Tendulkar Launches NFTs

Retired Indian cricketer Sachin Tendulkar is referred to by many fans around the world as the “God of Cricket.” Tendulkar will now be releasing his very first NFT project, in partnership with the NFT platform Rario.

The NFT collection will feature videos and photos that cover highlights from Tendulkar’s career, released in the form of digital trading card packs. Rario has already partnered with many famous cricketers and you could compare their product offering as similar to the digital cards and highlights you might find with NBA Top Shot or SoRare. Sachin Tendulkar will also be investing in the Rario platform.

Rario has official relationships with cricketers and cricketing organizations across India, Australia, New Zealand and more. Onboarding Sachin Tendulkar is the biggest player they have ever landed. And since Tendulkar is also investing in Rario, perhaps he sees the opportunity for NFTs to bring players closer to their fans.

We see more and more NFT platforms coming together with players or leagues to increase fan engagement through the creation of digital assets. Not so long ago we wrote about Autograph teaming up with the PGA Tour and there are dozens of other similar examples. The landscape of sports NFTs is growing rapidly and it’s a good time to be a sports fan.