ATP Launches their First NFT Project ‘LOVE’

A new tennis NFT collection from the ATP tour features artwork designed by Martin Grasser that captures different moments from the 2022 Nitto ATP Finals.

ATP Launches their First NFT Project ‘LOVE’

A few weeks ago we reported on the PGA Tour’s plans to create NFTs for golf fans and how different sports are now starting to develop digital collectibles as a fan engagement strategy. Now the Association of Tennis Professionals (ATP) has announced its first NFT project called LOVE, a collection of 300 NFT pieces in collaboration with Art Blocks Engine that were designed by artist Martin Grasser in collaboration with lead generative art house, ARTXCODE.

This collection uses generative AI to recreate 300 different memorable moments from the 2022 Nitto ATP Finals tournament that was held in Turin. When describing the collection, the association said “each piece of artwork tells the story of a winning play from the singles event in Turin, Italy, brought to life as a tennis ball striking a distinctively coloured court.”

Buyers will not know which moment their piece captures until after minting. Once minted, they can choose to order a physical art piece that corresponds with the NFT. And if they choose to sell their NFT on the secondary market, a percentage of the proceeds will be donated to the Giving Block’s Mental Health Impact Fund.

The LOVE collection will be launched on December 6. More information is available on the collection’s website. This project from a leading tennis organization combines artwork, data, and sport. If the collection succeeds, this could be a replicable, ongoing playbook for tennis fans all over the world.