Adidas is Building Fan Avatars Inspired by a New Shoe Collection

Adidas is launching a platform for fans to create metaverse avatars in conjunction with their latest Ozworld shoe collection.

Adidas is Building Fan Avatars Inspired by a New Shoe Collection
Source: Adidas

As lifestyle brands continue to one-up each other by announcing new crypto projects almost weekly, Adidas is taking a unique step forward. The company, which owns a plot of virtual real estate in the Sandbox and partnered with Bored Ape Yacht Club, is launching a platform for fans to create metaverse avatars in conjunction with their latest Ozworld shoe.

The Ozworld collection, which originally launched in the 1990s and aims to champion individual personalities instead of physical appearances, is relaunching with a first-of-its-kind digital experience. The avatars created by fans are meant to be based on their own personalities and preferences, emphasizing the collection’s mission. They will also be interoperable along with the user’s owned assets across 1,500 different apps.

The project was created with Jam3, a design and experience agency, and Ready Player Me, a platform that creates avatars. On April 8th, enthusiasts will gain access to a branded microsite with several personality-based questions and the option to pick their favorite Ozworld shoe. From there, the responses will be used to generate a unique avatar inspired by the collection. Fans will be able to animate their avatars, try on and purchase digital shoes, traverse with their newly acquired assets, and download and share stickers of their avatars through Web2 platforms.

These avatars are the web3 version of social media profiles - they are meant to be a digital version of an individual. Many believe that they could be the future of influencer marketing. Virtual influencers have already begun exploring platforms including Roblox and Zepeto to grow their following. We can expect more experiments in the virtual world from Adidas moving forward.