Travis Scott x Nike
Travis Scott is one of the most iconic names in hip-hop today and he has released several shoe collaborations with Nike. Their collaborations have made Travis one of the world's most influential sneakerheads. The shoes created by Travis Scott and Nike have become some of the hottest on the secondary market and fuel a large part of sneakerhead culture. Keep reading to learn the history of Travis Scott x Nike collaborations.
Who Is Travis Scott?
Travis Scott, born as Jacques Bermon Webster II, is an American singer, rapper, producer, and artist. He is known for his rap style as well as his sense of fashion. While originally famous for his music, Scott has established his place in the fashion industry, having collaborated with brands such as Diamond Supply Co., Bape, and Helmut Lang. He has also done deals with companies outside of fashion, like Reese's Puffs, McDonalds, and Fortnite. Historically, all of his collaborations have been tremendously successful and often hit the resale market above their retail price. Some of his collaborations, like Travis Scott x Nike shoes, resell for tens of thousands of dollars.
How It Began
The first ever Travis Scott and Nike collaboration came out in 2017. He chose to collaborate with Nike’s Jordan brand and released a version of the Jordan Trunner LX, titling it the Travis Scott x Air Jordan Trunner LX “Cactus Jack.” The model Scott chose for his first Nike Collab may seem unusual to some as it was never a popular shoe model or Jordan fan favorite, but Scott said he wanted to do something different. This collaboration was never officially released and was only made available to 'friends and family,' making it difficult to find. Remarkably, a sample pair was once found at New York City thrift store Beacon’s Closet for a mere $54.
His first official collaboration with Nike that was released to the public dropped in December 2017. This collaboration was the Travis Scott x Nike Air Force 1 (AF100).
Travis Scott x Nike Evolution
Travis Scott and Nike’s collaborations have been able to stay extremely popular over the years. Here is a look at the evolution of their shoe collaborations.
2017 - Travis Scott Creates Air Force 1s and Air Jordan 4s
Soon after his Jordan collab, Scott continued to revolutionize classic Nikes and released his own rendition of the Air Force 1s. Celebrating the model's 35th anniversary, Scott dropped a model featuring interchangeable swooshes and a custom lace dubrae. Scott’s rendition of the AF1 is currently selling for $1K - $1.5K on StockX. To finish off 2017, Scott collaborated with the Air Jordan brand again to create his own version of the already popular Air Jordan 4, which was inspired by the Houston Oilers, an homage to his hometown of Houston.
2018 - Travis Scott Jordan 4s and Air Force 1s, Back By Popular Demand
Moving into 2018, Travis Scott did another rendition of the Air Jordan 4, this time in purple suede and made exclusively for ‘friends and family.’ Due to their extremely limited quantity, these are also difficult to find on the resale market. Following that collaboration, he released another 25 pairs of purple suede Air Jordan 4s, but with a black sole this time. These are currently on the resale market for over $20,000. Scott went on to release the Jordan 4s in ‘Olive’ and ‘Olive’ with a white midsole, which are now two of the rarest Jordan 4s. Topping off 2018 and as an ode to his original successful Air Force 1 collaboration, Scott and Nike teamed up to drop another AF1, which has continued to perform strongly on the resale market.
2019 - Travis Scott Releases More Air Jordans
In 2019, Jordan brand and Travis Scott came together again, this time putting a spin on the Air Jordan 33. The sneaker featured the Cactus Jack logo and had a khaki, brown, and black colorway. Next came one of Scott’s most recognized collabs, the Travis Scott x Air Jordan 1s.
This sneaker quickly gained attention and had sneakerheads excited. Putting his own spin on the classic Jordan 1 silhouette, Scott added a stash pocket by the ankle and a reverse swoosh on the shoe. These sneakers have remained hot on the resale market since their release. Travis Scott finished off 2019 with more sneaker models from a variety of Air Jordans to Air Force 1s.
2020 - Travis Scott Starts Creating Nike Dunks
In 2020, Scott continued to collaborate with Nike and created a few more iconic sneakers. He started the year with high anticipation surrounding the Travis Scott x Air Jordan 6 Yellow Cactus Jacks. These shoes remain unreleased and extremely rare.
The Nike SB Dunk Lows, Scott's first official drop of the year, was a major success. These SB Dunk Lows featured a paisley and plaid print, mismatched colored swooshes, and special rope laces. The shoes are still hot on the market today, reselling for around $1.5K - $2.5K.
Following that release, Scott debuted the Air Max 270 React Cactus Trails. This drop was launched at a higher quantity, making it more accessible to consumers. Travis Scott ended the year strong with his collaboration featuring PlayStation and Nike. As part of the promotion for PlayStation’s new PS5, the Nike x Travis Scott x PlayStation Dunk Lows were released featuring Scott’s signature backwards swoosh and the PlayStation logo. This was arguably one of Scott’s most popular collaborations, with resale value far higher than retail price.
2021 - Travis Scott and More Jordans
To start 2021, Travis Scott and Nike released a reiteration of the Air Jordan 6 in ‘British Khaki' on his birthday, April 30th. What made these shoes unique is that they featured glow in the dark material. Continuing on the success of his previous Air Jordan 1 collaboration, in 2021 he released another Air Jordan 1 with Fragment in a blue, white, and black colorway and his signature backwards swoosh. The Travis Scott x Fragment x Air Jordan 1 High OG “Military Blue” was another success and is still very popular, reselling for thousands of dollars. That following August, the trio released a Air Jordan 1 Low version.
It is important to note that in 2021 Nike did briefly pause their collaborations with Travis Scott due to tragedies that took place at his Astroworld Festival. On December 16, 2021, Travis Scott and Nike were planning on launching the Air Max 1 x Cactus Jack collection with Baroque Brown and Saturn Gold colorways but due to the hundreds injured and the 10 people that died at Travis Scott’s festival, Nike believed it would be best to postpone the launch. However, Nike did eventually release this collaboration on May 27, 2022.
2022 - A New Chapter For Travis Scott Drops
In 2022, Travis Scott released some drops including the Travis Scott Nike Air 1 Trainer. However, this one fell more under the radar with resale value reaching lower levels compared to his other collabs. Nonetheless, his next collaboration of 2022 was successful, called the Travis Scott x Air Max 1 Cactus Jack. So far, the colorways Baroque Brown, Saturn Gold, and Wheat have dropped.
Travis Scott Generates Hype
Travis Scott has created some of the most coveted Nike collaborations and has become an expert at getting fans excited. Scott will sometimes be seen wearing completely unique shoes on social media that then lead to speculation they are part of an upcoming collaboration. His friends and family will also be spotted wearing unreleased sneakers, driving even more buzz. Some of his rarest collaborations include the Travis Scott x Air Jordan 4 Friends and Family edition, which were unreleased but still resell for high prices. Other extremely rare pairs include the Travis Scott x PlayStation x Nike Dunk Low and the Air Jordan 1 Cactus Jack.
What’s Next for Travis Scott x Nike?
There is still anticipation for future Travis Scott x Nike collaborations. It is expected that Nike will be releasing several more shoes with Travis going into 2023, including upcoming Air Jordan 1s. Based on what we've seen from the history of Travis Scott x Nike collabs, it's likely that new shoes will continue to generate hype and anticipation.