Yeezy Day 2022: An Update to Kanye West’s Sneaker Legacy

2022’s Yeezy Day is an annual celebration of Kanye West’s Yeezy brand, consisting of a series of drops and re-releases of the hottest shoes on August 2 and August 3.

Yeezy Day 2022: An Update to Kanye West’s Sneaker Legacy
Photo Courtesy of Unsplash

What is Yeezy Day?

In many ways, Yeezy Day is like a religious holiday for sneakerheads.

Yeezy x Adidas surprised the world in 2019 with the very first Yeezy Day. Over a 14-hour period, several popular Yeezy models were restocked, giving customers an opportunity to cop some of the most highly sought-after sneakers from the Yeezy brand. Almost all Yeezy sneakers are in high demand and incredibly hard to get, which is why they usually sell out immediately on release and have subsequently high resale value. Everything sold on Yeezy day is a product that is in high demand. An opportunity to buy them is highly revered.

Since 2019, Yeezy day has happened every August. On many occasions, Kanye West has talked about wanting to make Yeezys more accessible to a broader audience. While the Yeezy Day drops will not be easy to get, it’s still another chance for you to buy the hottest models and colorways. And there are sometimes surprise drops on the day as well.

Yeezy Day 2022

This year, Yeezy Day is happening over a two-day period on August 2 and August 3. Day 1 will be for customers in North America and Day 2 will be for customers in Europe and Asia, with Yeezy Day also being available for the very first time in Japan and Korea.

What is Dropping Yeezy Day 2022?

The complete list of sneakers is never 100% confirmed but many sneaker sources are reporting the following sneakers as definitely dropping on Yeezy day:

Yeezy Boost 350 ‘Turtle Dove’

The first ever Yeezy 350 to be released is finally being re-released! This is likely the most anticipated shoe on the list, which is being re-released for the first time since 2015. Since it’s the most hype shoe, it will equally be the most difficult to pick up.
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Yeezy Foam Runner ‘Mx Carbon’

This is a brand new colorway for the Foam Runners. The model has been called the ‘Yeezy Croc’ by some people, and has received mixed feedback. Check out this interesting choice of color.
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Yeezy Boost 700 ‘Hi-Res Blue’

Here is another brand new colorway for the 700 model, a blue version of the already released Hi-Res Red, which had incredibly low stock when released. This shoe is expected to perform similarly to the red version, with resale prices already around $600 pre-release.
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Yeezy Boost 700 Wave Runner

This is the most iconic and recognizable Yeezy 700 model. While it started as a shoe for more sophisticated collectors, it has found widespread appeal amongst mass audiences.
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Other shoes expected to release include Yeezy Boost 350 V2 ‘Core Black/Red,’ Yeezy Boost 350 V2 ‘Sesame,’ Yeezy Boost 350 V2 ‘Hyperspace,’Yeezy Boost 350 V2 ‘Blue Tint,’ Yeezy Boost 350 V2 ‘Sand Taupe,’ Yeezy Boost 450 ‘Utility Black,’ Yeezy Boost 500 ‘Supermoon Yellow,’ Yeezy Boost 700 V1 ‘Analog,’ Yeezy Boost 700 V2 ‘Static,’ Yeezy Boost 700 V2 ‘Tephra,’ Yeezy Boost 700 V2 ‘Hospital Blue,’ Yeezy Boost 700 V2 ‘Vanta,’ Yeezy Boost 700 V3 ‘Azael,’ Yeezy Boost 700 V3 ‘Fade Carbon,’ Yeezy KNIT RNR ‘Fade Azure,’ Yeezy Foam Runner Vermillion, Yeezy Foam Runner ‘Sand,’ Yeezy Foam Runner ‘Onyx,’ and Yeezy Knit Runner ‘Fade Azure.’
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You can get them on the Adidas CONFIRMED app and Yeezy Supply website.

It’s very difficult to get any Yeezy sneakers so Yeezy Day is the rare, once-in-a-year occasion for you to try getting Yeezys. It’s one of the most significant days on the sneaker calendar.

The Wide World of Yeezy

The Yeezy brand was the brainchild of Kanye West and Adidas. The most well-regarded Yeezy products are the shoes, but there is also an active apparel line.

Kanye’s latest brand creation is Yeezy Gap, a new fashion line co-created with luxury fashion brand Balenciaga. The first Yeezy Gap products included exclusive hoodies and jackets, with many more products now being released. Most recently, the brand has released a mini-video game and is rumored to be launching a pair of sunglasses that Kanye wore at a music festival last month. Kanye signed a ten-year deal with the Gap and has been working closest with Demna Gvasalia, creative director of Balenciaga.

The Gap is an accessible, mainstream American fashion brand while Balenciaga is one of the world’s premier luxury fashion brands, very much beloved by hypebeasts. Much like Virgil Abloh was a conduit to street fashion through both Off-White and Louis Vuitton, Kanye seems to be the conduit to street fashion through the Gap and Balenciaga. The Gap wasn’t a popular name in street fashion prior to working with Kanye West, and the partnership has brought the brand back to the forefront of conversation by making Kanye West styles more accessible to the masses. Kanye West has talked a lot about democratizing fashion and making it more accessible. Let’s see if he can succeed with the Gap.

Kanye’s influence on the world of sneakers and fashion remains strong. Yeezy Day is the latest tentpole event for the world of Kanye West but there will surely be more. And now with Gap x Balenciaga as his latest project in addition to Yeezy, we will continue tracking the next moves from Kanye.